31 January 2010

AIR FRANCE KLM on Corporate Social Responsibility

In the first Global Summit held in Boston, Massachusetts on 12 June 2009, over 700 friends and partners of Gawad Kalinga converged to share their passion and commitment to rebuild the Philippines from the oppression of poverty. GK founder, Tony Meloto, observed that one particular group that was intensely passionate and strongly committed to this cause was that of the corporate partners. This new direction of corporate social responsibility shows that many companies are starting to prioritize not just profits and progress for themselves, but for all.

The AIR FRANCE KLM group shares this direction of corporate social responsibility and is committed to ensure that its profitability grows hand in hand with the promotion of social values and environmental quality. In the Philippines, the company has chosen to work together with GK and participate in its vision of transforming poverty-stricken areas through community-building projects.


Together with GK and friends, AIR FRANCE KLM has committed itself to help build homes and give shelter to families in Bagong Silang, Caloocan City. The houses have been designed to look like Dutch houses, similar to KLM’s delft blue house souvenirs that are given to every Business Class passenger on board its intercontinental flights.
Each unit measures 20 square metres with one bedroom, one toilet and bath, a laundry area, a kitchen sink, an unpartitioned space for dining and living area, and a provision for loft. Environmental considerations have been integrated in the design.






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